Great News! Your Search For Powerful, Results-Driven Copy Is Over!
Whether you're a business to business, direct mail, industrial or high-tech
account... wouldn't it be great to get hard-hitting, results-driven copy every time ...on
time. . . quickly, reasonably and professionally?
Imagine sales letters that consistently bring in more sales than ever before...
guaranteed, money making sales letters you can mail month after month... year after
year... constantly generating millions of dollars in sales and profits.
Wouldn't that be great?
You Only Get One Chance to Make A Great First Impression - So Why Not Leave It To A Pro?
You've worked hard and invested years to develop your own unique, brand
image.
Face it, your creative materials are often the first -- and, maybe, last -- impression
a potential client gets of your business. It is essential that your copy be focused,
persuasive, direct and written in the appropriate tone.
Remember, you're not just promoting your product or service. You're promoting
your image - and brand identification is everything.
Make no mistake -- copy writing is often the hinge on which a company's
fortunes turn.
So why not leave it to a pro? I'm sure you have a lot on your plate right now.
Why not give yourself a break and let me do the heavy lifting?
You pay only for what you need and I guarantee my work.
Let's get real. A superior sales letter takes time to write. As a business owner or
marketing professional, don't you have better things to do? Outsourcing your copy frees
you up to perform other tasks that can make you more money.
Since I am not involved in the day to day operations of your company or the daily
marketing of your products, I bring a fresh new perspective to the project.
I am able to devote my entire focus to one project at a time for your company,
where your own marketing department may have several things that need attention.
That way I get to know your product intimately. I research every aspect of your
product, until I know everything there is to know about it
But there's more to it than just doing thorough research. I've developed and
perfected a powerful structure for writing hard-hitting, persuasive copy. Copy loaded
with benefits and information.
By using elements worded in very specific ways that jump out at your customers,
this secret structure compels them to respond.
The result? Copy that generates 50%, 100% even 200% or more inquiries, leads, orders and sales.
On top of that, it's more cost effective to go with a contract professional -- no
payroll taxes or benefits to pay. And you’ll get dynamite copy for far less than a large ad
agency would charge.
So why not reduce your stress and gain confidence by hiring a professional who
can help you better deliver your message to the world?
My Promise To You: Powerhouse, Results-Generating Copy Every Time
When you give me an assignment, you’ll get solid, hard-hitting copy that delivers
your message accurately, effectively and persuasively to your target audience.
You’ll get copy that is:
- Urgent and loaded with benefits.
- Ultra-specific with no vague generalities.
- Unique and filled with privileged information that tells your prospects something they didn't know before.
- Useful to give your prospects something of value to them.
You’ll get clear, credible, persuasive copy about a wide range of business
products and services, from the simple to the highly technical -- copy that covers the full
spectrum.
You’ll get whatever outstanding, response generating sales copy you need:
- Envelope Copy
- Direct Mail Sales Letters
- Direct Mail Sales Packages
- Brochures
- Classified Ads
- Magazine Display Ads
- Feature Articles
- Press Releases
- Fliers
- Order Forms
- Inserts
- And Much More!
Outstanding Copy Doesn't Just Happen
It takes research, creativity and an in-depth understanding of what's important to
your prospects.
As a Business Development Consultant, I've spent years developing sales and
marketing campaigns for companies iike yours.
I'm comfortable discussing complex marketing problems and sophisticated
technologies with scientists, engineers, healthcare administrators, clinicians, attorneys
and other professionals.
I've sold to C-suite executives, entrepreneurs, managers, technicians, purchasing
agents, supply chain directors, engineers, doctors, attorneys, hospitals, and other
businesses.
I've sold to families, factory workers, parents, teachers, students, housewives,
trades people and other consumers.
If they breathe oxygen and have a pulse, I've sold to them.
And unlike a lot of senior copywriters out there, I write all my own copy. I don't
hand off assignments to junior copywriters. So you're assured of getting my best stuff every
time.
By now I'm sure you're wondering what it takes to hire me. I’ll tell you in a
minute. But first, let's talk about the fulfillment process.
When I Take On A Copy Writing Project, I Become Part Of Your Marketing Team
There is no “ I ” in team. It's a joint effort. I ask questions. Then I shut up and listen to you. We analyze and discuss every detail concerning your project.
I listen to your input until I have a clear vision of what you're selling and who
you're selling it to.
We discuss project details such as timelines and deadlines. You send me as much
background material as you can:
- Brochures
- Current and previous mailings
- Reports
- Power Point presentations
- Product development materials
- Web Pages
- Your competitor's materials
- Any other literature that will give me the information I need to write your copy
Don't worry about overloading me and don't worry about organizing anything. If
I have any questions, I’ll give you a call.
I study your materials intensely to get a clear understanding of your product's
features and benefits. I analyze your target market to find their hot button. I study your
offer and figure out how to make it irresistible.
Then I write the copy. It usually takes 2-3 weeks, what with all the polishing,
editing and revising I do. I work until the copy is as perfect as I can make it.
If the job is a rush, just let me know what your deadline is. Assuming I agree to
take on the project, I guarantee you will receive the copy on time, and that it will be done
right.
When the first draft is ready, I send it to you as a WORD document for you to
review. I carefully proofread all copy and check for accuracy, grammar, spelling and
punctuation before I send it to you. Of course, final responsibility rests with you. I may
even include design suggestions. But remember -- I'm not a graphic designer.
Usually my clients are satisfied with the copy as delivered. But occasionally
they’ll pencil in some changes. All I ask is that any revisions be requested within 30 days
and that they not change the scope of the project. I’ll make any revisions promptly and
free of charge. And if you're still not happy, I’ll keep re-writing it until you are. Fair
enough?
Here's What Some Of My Clients Have To Say...
“Our direct mail response went through the roof! Website traffic tripled and sales shot up 130%. Thank you, thank you, thank you.”
Desmond Boothroyd, President KidswearOutlet.com
“Since we started using your services, our diagnostics group sales have grown by $10,000,000 in less than two years. This is the beginning, I hope, of a lengthy business relationship with you.”
Heinz Rudorfer, VP Marketing (USA) Boehringer Mannheim GmbH
“Fabulous results on our mailing. Picked up over $200,000 in new billings. I'd recommend your services to anyone, anytime.”
Kyle Macklin, President Milestone Career Services
“You've become our secret weapon. The new launch has been a great success. Ad pull and sales have doubled. We're moving into a new 25,000 sq.ft. building and adding new staff just to keep up with the demand. Great job.”
Robert Stanford, V.P.Marketing BioQuest Meridian Corporation
“You're rapidly becoming our “go to guy” for clean dramatic copy. I love the way you always make sure you have a thorough understanding of our project goals, our clients, our budget and our tight turnaround times. You are, without doubt, one of the most conscientious copywriters I've ever dealt with. I look forward to working with you again.”
John Collington, VP Sales & Marketing Lehigh Consolidated Industries
“Inkwell Enterprises LLC did a great job. I'd recommend their services to anyone without reservation.”
James Chester Putnam, Exec.VP Staff One, Inc.
So How Do You Bring Me On Board?
Putting me to work for you is as easy as picking up the phone or sending an e-mail. Just
tell me what you're selling and who you're selling it to. Let me know the kind of copy you
need - brochure, sales letter, press release, direct mail package or whatever.
Send me all the background material you have pertaining to the project. Don't be
afraid of overloading me.
I’ll go over it and send you a price quote by e-mail or fax.
Pricing depends on several variables, including the amount of research I need to
do. The more material you provide me, the less time I have to spend researching your
product, service and market. That keeps the price down.
The price I quote you is the price you pay. There are no add-ons. Not ever.
Once I get the okay, I’ll draw up a contract stating exactly what I’ll be doing for
you. It gives us both a clear understanding of what will be done, what the timelines and
deadlines are, and what the cost will be. It also spells out the guarantee.
Once I get a signed copy back, I’ll write the copy and get it to you on or before
the deadline date. And remember, you must be l00% satisfied or I’ll re-write it free of
charge. You can't lose!
You’ll be getting a copywriter who's dedicated to writing professional sales copy that generates outstanding results.
Which brings me to:
My 100% Iron-Clad Guarantee
If you are not l00% satisfied with my copy, return it to me within 30 days of
receipt. I’ll re-write it for you at no extra charge. If you're still not happy with it, I’ll
keep re-writing until you are. Fair enough?
So call me right now about your next sales letter, direct mail package, brochure,
press release, ad or feature article. You’ll be glad you did. There is never a charge to
discuss your project and give you an estimate. And, of course, there is no obligation to
buy.
Call now. Aren't a few minutes of your time worth potentially millions of dollars in profits?
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